To best explain Google Adwords and what we can do for your Business Online Marketing campaign, have a look at these videos...

OrganicWebs is a Google Partner, and together with our skills with developing your website, we can provide the best platform for you to launch your business online and draw in new customers.

We will setup and manage your Adwords account, using our experience to optimise your marketing budget to directly target customers. We also will modify your website to meet the requirements of your Adwords Campaign, and lower the cost of advertising.

Its easy to spend money on advertising
- but with experience and knowing your business -
we Test and Target the market, keeping track of your Rate of Return

What is Adwords?

More on Adwords...

(Quicklink: www.organicwebs.com.au/adwords)

Facebook

Facebook can be used to notify your clients of marketing campaigns such as sales and new product launches.

When creating a Facebook Business page, you will first need to be a Facebook user. You can then create a Facebook page for your business.

A user page you can be "Friends" - a business page you can "Like".

If a user Likes your Facebook page, they will then get your Facebook update feeds - along with all other other info they get from their friends and clubs.

For other Facebook general tips, see our Facebook Tips page.

YouTube [April 2012]

At the moment YouTube is not really designed for business account managers or agents, but hopefully this will change in the near future...

• YouTube does not currently have business specific accounts
• YouTube accounts only have a single owner - there is no shared account functionality. So when starting a YouTube account for your business, it is best to use a non-personal email to it for the use of sharing - like This email address is being protected from spambots. You need JavaScript enabled to view it. - or This email address is being protected from spambots. You need JavaScript enabled to view it.. You should not associate your YouTube Account to a personal email address.
• YouTube usernames cannot be changed. So think wisely when setting up your account.
• You cannot "namesquat" a YouTube account for your business.

You can upload videos more than the old 10min or 15min limit. Videos can now be 12hours long if the account has been verified. Go to the upload page and click on the "Increase your limit" link. It will require you to register a mobile phone number.

Unfortuneatly there is a limit on the number of times you can use the same mobile number for registration - and at present YouTube doesn't give you another option - other than borrow somebody's phone to get past this hurdle!

Video Upload Formats

Youtube uses a 16:9 player. If your video is another size, just upload your native ratio and Youtube will pillar box it for you.

More Info onYoutube here...

For comparision, the highest DVD video resolution is 720x576 interlaced for 25fps.

Youtube Embeding Tips:

You can add these arugments to your youtube link for customisation...

autoplay: 1 to autoplay, or 0 to not play.
showsearch: 1 to show the search list at the end of the video, or 0 to not
rel: 1 to show related videos at the end of the video, or 0 to not
modestbranding: 1 to hide the youtube link, or 0 to show it
fmt: format to view the video. You can set the quality mode manually with this.
loop: 1 to loop the video, 0 to not. You may need to ad a playlist for this to work ( &playlist=VIDEO_ID )
showinfo: 0 to hide the title
controls: 0 to hide

For Example:

http://www.youtube.com/v/Dk2nS8IWQ5E?autoplay=1&showsearch=0&rel=0&modestbranding=1&controls=0&showinfo=0;

 To Loop:

http://www.youtube.com/v/Dk2nS8IWQ5E?autoplay=1&showsearch=0&rel=0&modestbranding=1&controls=0&showinfo=0&loop=1&playlist=Dk2nS8IWQ5E;

More info here...

• https://developers.google.com/youtube/player_parameters
• More info here

Other Social Networks

Other popular networks include...

• Twitter
• Google+
• Linked in

Keep in mind, the more networks you join - the more work is required to maintain and upkeep these networks.

With a MIGS API gateway, if you see this returned error back to your website...

"E5432-05270118: Internal Error : Failed to perform transaction via payment engine"

and you then jump into the Merchant console and run the same credit card details you will see:

"There are too many concurrent transactions being processed against this merchant, please try again"

The reason for this error is not very clear - but its coming from MasterCard payment engine.

It may be casue by trying the same credit card too many times.

If you wait a while and try again - the transaction will go through.

Google Adwords

As far as we can tell, people are slowly moving away from using the old style directory books and business directories and are Googling everything. This includes finding stores. Getting high rankings on the Google free listing section is becoming very competitive and more difficult as more merchants get on line and are competing for the same space on Google.

However, when people are looking to buy merchandise from a store - they usually look at the Google Sponsored links. You can buy your way into this place by Google Adwords. Ranking in the Sponsored system is via action. The more you offer per click - the higher you get on the list.

Depending on your store and what your competitors are actioning for Adwords, generally a budget of $100 at 30cents a click can get you started with good results. Some of our small business clients are finding that $100 budget lasts them 1 to 3 months. You only get charged if somebody clicks on the Ad.

Yellow Pages Australia

YellowPages is a old school business directory book trying to compete with new technologies such as Google Adwords.

On March 2011, YellowPages was charging $864/year for a basic Value Package including a phone book entry (print listing) and online listing (digital listing) on their website with keywords. (Please see Yellow Pages directly for up to date costings).

For $390/year you can get a phone book entry with your website address, plus a basic online listing - but with no yellowpages keywords. Here's the catch - unless you have your keywords are in your business name, finding your business with yellowpages online is difficult (an in our opinon a waste of time and money).

For $489/year your can get an online listing (only) on the YellowPages website. You won't be printed in the book.

One thing to note nowadays is that people are not browsing through categories anymore. People like to search for keywords - like "Plumber", "Electrician Perth", etc - and hit the search button. Unless you have "Plumber" as a keyword, or is in your business name, you won't be found.

YellowPages does have free listings - however they don't allow you to advertise your website address or email address.

As a result of these costly and complex advertising plans, we are seeing more small businesses moving away from YellowPages - opting for building their own websites and advertising with Google Adwords.

But YellowPages cannot be overlooked if you have the marketing budget. The Budget Starter package at a minimum.